Amazon is testing a brand new subscription service for customers in India. Dubbed as Prime Lite, the brand new subscription is at the moment accessible as a beta model to restricted Prime members within the nation. In December 2021, Amazon Prime elevated the annual subscription value, elevating it from Rs. 999 per 12 months to Rs. 1,499 yearly. Now, the brand new subscription supply, Prime Lite, comes at Rs. 999. Prime Lite will likely be barely totally different from Amazon Prime when it comes to advantages and companies provided.
In accordance with a report by OnlyTech.com, Amazon is rolling out a brand new subscription service dubbed as Prime Lite. The information has additionally been confirmed by Devices 360, with the Prime Lite coming at an introductory value of Rs. 999 per 12 months. The subscription is at the moment solely accessible as Beta model to restricted customers throughout India.
In contrast to Amazon Prime’s Identical-Day or One-Day supply, Prime Lite provides Two-Day supply on the merchandise. For Prime Video, Prime Lite customers can entry limitless content material, just like Amazon Prime. Nonetheless, the content material won’t be accessible in HD format and can include adverts. It may be streamed on two gadgets at a time, one among which must be a cell phone.
Whereas the Prime Lite provides virtually related advantages and companies as Amazon Prime, there may be one main distinction. Customers can not entry Amazon Prime Music on the brand new Prime Lite membership. The opposite variations embrace no entry to no-cost EMI, free ebooks or Prime Gaming.
To recall, Amazon revised the Prime Membership price in India in December 2021, making it 50 p.c costlier. The annual Prime membership was elevated to Rs. 1,499 after a hike of Rs. 500 or over 50 p.c from the earlier value of Rs. 999. In the meantime, the month-to-month pricing was elevated by practically 39 p.c to Rs. 179 from Rs. 129, whereas the quarterly plan for Amazon Prime went up by over 39 p.c to Rs. 459 from Rs. 329.