Amazon.com is engaged on a standalone app for watching sports activities content material, the Info reported on Wednesday, citing a supply with direct information of the plan.
Sports activities stays one of many greatest sights for stay viewing as US audiences more and more swap from pay TV subscriptions to streaming apps.
The transfer will doubtless complement Amazon’s effort to double down on sports activities programming by means of its Prime Video service, a key channel to draw customers to its buying platform.
Amazon already owns the rights to stream video games together with the Nationwide Soccer League’s Thursday Night time Soccer franchise and Premier League soccer matches within the UK, setting it as much as higher compete with sports activities streaming chief Walt Disney Co.
Final week, Alphabet unit YouTube additionally signed a multi-year deal to solely stream NFL’s Sunday Ticket bundle of video games in the USA.
It was not clear when Amazon would roll out the sports activities app and whether or not it will undergo with the plan, in accordance with the report.
Amazon didn’t instantly reply to a Reuters request for remark.
The corporate has been reviewing unprofitable enterprise models and has laid off some workers to cowl rising prices and a requirement downturn as inflation-wary customers and companies spend much less.
In India, Amazon launched Prime Gaming for PC a number of days again, giving customers entry to numerous free PC video games each month. It is a subscription-based gaming service that may be availed together with the Amazon Prime plan. In December 2022, Prime Gaming offers entry to eight recreation titles.
To avail the Prime Gaming service in India, customers can head to the Prime Gaming web site by signing in with their credentials, and clicking on the Activate Prime Gaming button from the highest proper nook of the display screen.