European Commission Says Companies Deploying AI Tools Like ChatGPT, Bard Should Label Content

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Corporations deploying generative AI instruments similar to ChatGPT and Bard with the potential to generate disinformation ought to label such content material as a part of their efforts to fight pretend information, European Fee deputy head Vera Jourova mentioned on Monday.

Unveiled late final yr, Microsoft-backed OpenAI’s ChatGPT has develop into the fastest-growing client software in historical past and set off a race amongst tech firms to convey generative AI merchandise to market.

Issues nonetheless are mounting about potential abuse of the expertise and the likelihood that unhealthy actors and even governments might use it to supply way more disinformation than earlier than.

“Signatories who combine generative AI into their companies like Bingchat for Microsoft, Bard for Google ought to construct in vital safeguards that these companies can’t be utilized by malicious actors to generate disinformation,” Jourova advised a press convention.

“Signatories who’ve companies with a possible to disseminate AI-generated disinformation ought to in flip put in place expertise to acknowledge such content material and clearly label this to customers,” she mentioned.

Corporations similar to Google, Microsoft and Meta Platforms which have signed as much as the EU Code of Observe to sort out disinformation ought to report on safeguards put in place to sort out this in July, Jourova mentioned.

She warned Twitter, which stop the Code final week, to anticipate extra regulatory scrutiny.

“By leaving the Code, Twitter has attracted a variety of consideration and its actions and compliance with EU legislation will probably be scrutinized vigorously and urgently,” Jourova mentioned.

© Thomson Reuters 2023

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