Nothing Cellphone 1, the primary smartphone from the UK model, led by OnePlus co-founder Carl Pei, was unveiled in international markets besides the US in July final 12 months. The successor, Nothing Cellphone 2 will reportedly get an official US launch this 12 months. Nothing CEO Carl Pei in an interview has mentioned to have confirmed that Nothing Cellphone 2 will arrive in late 2023 and the corporate is trying on the US as a precedence market. The upcoming Nothing Cellphone 2 is teased to be a premium providing than the Nothing Cellphone 1 and software program will probably be an enormous focus space for the corporate, says the report.
In an interview with Inverse, Carl Pei has reportedly confirmed that Nothing’s subsequent smartphone, the Cellphone 2, will probably be getting an official US launch someday this 12 months. “We determined to make the US our No. 1 precedence by way of markets,” Pei reportedly mentioned. “Once you make a smartphone for the US you must work with the carriers on certification and adapting a few of their options into your OS” he defined including that “We did not have the sources for that earlier than and now we do.”
“We could not do it earlier as a result of we have been solely in our second 12 months and our fingers have been tied constructing the staff as we have been constructing the merchandise. Now as we’re on a extra strong footing, we are able to take a step ahead” he mentioned.
Pei reportedly said that the corporate had grown from 200 individuals in 2021 to 400 immediately they usually have extra sources to work on service certification, high quality assurance, advertising and marketing, retail logistics and so forth. He claims that income has surged considerably from $24 million (roughly Rs. 196 crore) in its first 12 months to $200 million (roughly Rs. 1,633 crore) in 2022.
The Nothing Cellphone 1 did not get a US launch, however the firm introduced a beta program not too long ago for American patrons that enables them to check out the handset within the nation. Participation in this system prices $299 (roughly Rs. 24,400) and features a black model of the Nothing Cellphone 1 with 8GB of RAM and 128GB of onboard storage. T-Cellular is the one service that helps 5G on the handset, whereas AT&T and Verizon customers may have restricted 4G connectivity.
Nothing at present presents its TWS earbuds within the US and the nation accounts for one-third of the gross sales. Pei opined that by not launching our telephone within the US, the corporate is probably leaving a 3rd of the amount on the desk.
Nothing Cellphone 2 is teased to be a extra premium providing than Cellphone 1. Pei mentioned the corporate is investing closely in software program for the Cellphone 2. “Once we began Cellphone 1 we solely had about 5 engineers on the cell staff so quite a lot of the work needed to be executed by different firms,” he mentioned. “Now our staff is near 100 individuals on software program, and I introduced in lots of people that I used to work with earlier than in my previous life.” The upcoming mannequin might function a extra premium construct and a brand new SoC in comparison with the Snapdragon 778G+ SoC on the Cellphone 1.
Other than the growth into the US, the corporate can be reportedly trying to open extra retail shops in different areas. They’re additionally mentioned to be contemplating a retailer within the US.
The Nothing Cellphone 1 was unveiled in July final 12 months with a beginning price ticket of Rs. 32,999 for the bottom 8GB RAM + 128GB storage variant. Nothing later elevated the value by Rs. 1,000 in August.
Specs of the Nothing Cellphone 1 embody a 120Hz refresh fee show, a 50-megapixel dual-camera setup together with a 16-megapixel selfie sensor, and as much as 256GB of inbuilt storage. It has a Snapdragon 778G+ SoC below the hood paired with as much as 12GB of LPDDR5 RAM. It’s backed by a 4,500mAh battery with assist for 33W wired charging, 15W Qi wi-fi charging, and 5W reverse charging.