Smartphone maker Oppo expects its Reno 10 collection gross sales quantity to be 83 p.c greater in India in comparison with the earlier model, a senior official of the corporate mentioned on Monday.
The corporate expects the Reno 10 collection to set the tempo of enterprise throughout the upcoming festive season.
“We’re taking a look at an 83 p.c enhance within the total quantity of gross sales of the Reno 10 collection versus the earlier technology. That’s the aggressive goal that we’ve got set for ourselves,” Oppo India chief advertising and marketing officer Damyant Singh Khanoria mentioned at an organization’s occasions.
On the occasion, the corporate unveiled three 5G smartphones — Reno 10 5G, Reno10 Professional 5G and Reno10 Professional+ 5G within the worth vary of Rs. 39,999 to Rs. 54,999.
On this model of Reno smartphones, the corporate has centered on a devoted digicam for telephoto portrait and quick charging. The telephoto sensor’s capability within the Reno 10 collection is within the vary of 32-megapixel to 64-megapixel.
The newest model of the Reno 10 collection has come after a niche of round one and half years. The corporate had launched the Reno 8T collection in February final yr.
Khanoria mentioned India continues to be a supply of power for the corporate and it has seen progress this yr.
Speaking about market situations, he mentioned that Oppo has been gliding by means of regardless of challenges available in the market.
“It is most likely true for the business total. It has been a troublesome yr for the business. Sure, there are headwinds, financial challenges however particularly from an India standpoint we’ve got had a collection of wonderful profitable launches. We really feel that is going to be among the best years for Oppo in India,” Khanoria mentioned.
Based on CounterPoint Analysis, Oppo recorded a 9 p.c year-over-year progress and occupied the fourth spot with a market share of 12 p.c within the March 2023 quarter.
The model has been constantly increasing its shipments within the high-tier segments, with a specific give attention to the higher mid-tier vary (Rs. 20,000-Rs. 30,000), the place it noticed the best progress amongst all manufacturers, registering 144 p.c YoY progress pushed by the F collection.