Truecaller to Make Caller ID Service Available on WhatsApp for Improved Spam Detection, CEO Says

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Truecaller will quickly begin making its caller identification service obtainable over WhatsApp and different messaging apps to assist customers spot potential spam calls over the Web, the corporate instructed Reuters on Monday.

The characteristic, at the moment in beta part, shall be rolled out globally later in Could, Truecaller Chief Govt Alan Mamedi stated.

Telemarketing and scamming calls have been on the rise in nations like India, the place customers get about 17 spam calls monthly on common, in line with a 2021 report by Truecaller.

India’s telecom regulator in February directed carriers like Jio and Airtel to begin blocking telemarketing calls over their networks utilizing synthetic intelligence filters. Truecaller has stated it’s in discussions with telecom operators to implement such an answer.

“During the last two weeks, now we have seen a spike in consumer experiences from India about spam calls over WhatsApp,” Mamedi stated, noting that telemarketers switching to Web calling was pretty new to the market.

WhatsApp is essentially the most used messaging platform in India. The corporate says it makes use of spam detection know-how to identify and take motion on accounts partaking in irregular conduct and lets customers block and report problematic accounts.

For Truecaller, India is its greatest market with 250 million customers. It has 350 million customers globally and earns its income from promoting, subscription providers, and verified listings from companies.

© Thomson Reuters 2023

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