Twitter Cash Flow Still Negative Because of 50 Percent Drop in Ad Revenue, Heavy Debt: Elon Musk

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Twitter’s money circulate stays unfavorable due to a virtually 50 % drop in promoting income and a heavy debt load, Elon Musk mentioned on Saturday, falling wanting his expectation in March that Twitter may attain optimistic money circulate by June.

“Want to succeed in optimistic money circulate earlier than we have now the luxurious of anything,” Musk mentioned in a tweet replying to ideas on recapitalization.

That is the newest signal that the aggressive cost-cutting measures since Musk acquired Twitter in October alone should not sufficient to get Twitter to money circulate optimistic, and suggests Twitter’s advert income could not have recovered as quick as Musk prompt in an interview in April with the BBC that the majority advertisers had returned to the location.

After shedding 1000’s of staff and reducing cloud service payments, Musk had mentioned the corporate had lowered its non-debt expenditures to $1.5 billion (roughly Rs. 12,300 crore) from a projected $4.5 billion (roughly Rs. 37,000 crore) in 2023. faces annual curiosity funds of about $1.5 billion (roughly Rs. 12,300 crore) because of the debt it took on within the $44 billion (roughly Rs. 3,61,400 crore) deal that turned the corporate personal.

It’s unclear what time-frame Musk was referring to by the 50 % drop in advert income. He has mentioned Twitter was on observe to publish $3 billion (roughly Rs. 24,600 crore) in income in 2023, down from $5.1 billion (roughly Rs. 41,900 crore) in 2021.

Twitter has been criticized over lax content material moderation, adopted by an exodus of many advertisers who did not need their advertisements showing subsequent to inappropriate content material.

Musk’s hiring of Linda Yaccarino, former advert chief at Comcast’s NBCUniversal as CEO, signaled that advert gross sales are a precedence for Twitter at the same time as it really works to extend subscription income.

Yaccarino began working at Twitter in early June and has instructed traders Twitter plans to deal with video, creator and commerce partnerships and is in early talks with political and leisure figures, funds companies, and information and media publishers.

On Thursday, Twitter mentioned that choose content material creators can be eligible to get a portion of the advert income the corporate earns in an try to attract extra content material creators to the location.

© Thomson Reuters 2023

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