Twitter’s New Chief Working on Measures to Bring Back Advertisers Back to Platform: Report

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Twitter’s new chief government, Linda Yaccarino, is engaged on a slew of measures to convey again advertisers who left the platform below Elon Musk’s possession, together with introducing a video advertisements service, pursuing extra celebrities and elevating headcount, the Monetary Occasions (FT) reported on Wednesday.

Yaccarino, who began as CEO on June 5, is planning to launch full-screen, sound-on video advertisements that can be proven to customers scrolling by Twitter’s new short-video feed, the newspaper reported, citing three folks aware of the scenario.

She is in talks a few broader partnership with Alphabet-owned Google that would come with promoting and entry to a few of Twitter’s knowledge, the report mentioned, citing somebody aware of the matter.

Twitter additionally hopes to renegotiate a number of contracts with tech corporations corresponding to, Salesforce and IBM right into a single broader partnership, in line with the newspaper.

Twitter didn’t instantly reply to a Reuters request for touch upon the report.

Reuters reported earlier this month that Twitter plans to deal with video, creator and commerce partnerships to revitalize the social media firm’s enterprise past digital promoting.

After Musk acquired Twitter in October, the social media agency confronted months of chaos, together with layoffs of 1000’s of workers, criticism over lax content material moderation, and an exodus of many advertisers who did not need their advertisements showing subsequent to inappropriate content material.

© Thomson Reuters 2023

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